Explaining specialist services for people with learning disabilities and autism
Client: I Support Behaviour
Challenge: ISB helps people with learning disabilities and autism reduce distressed behaviour, with a clinically proven method called ‘Positive Behaviour Support’.
With award-winning agency Midnight Blue, they were evolving their brand into something that inspired confidence and trust.
Their new website needed copy describing their specialist services to a wide range of readers, from local authorities to the parents of autistic children.
Solution: The founders, Midnight Blue and I distilled ISB’s complex offering in one simple site map. Then, I wrote content describing their services and approach, and why working with them could transform lives. It’s comprehensive, accurate and easy to understand.
Now that new clients can find all the information they need online, the founders save hours of time handling enquiries over the phone.